Wonder Falls - Rainbow Centre Mall Renovation
The proposed Wonder Falls Resort project will transform the remaining 200,000 square foot, two-block area of the former shopping mall largely vacant for more than a decade into a symbol of revitalization for this globally-recognized destination. The project will be a locally-themed entertainment complex involving an indoor waterpark highlighting natural features in the region; a new hotel tower with rooftop dining; a Daredevil Adventure Center, an indoor family amusement facility; and various other retail and food and beverage venues. The new resort is the latest step in the State’s work to help transform the former Rainbow Mall site, following the development of Niagara County Community College’s new Niagara Falls Culinary Institute. With eight million tourists traveling to Niagara Falls each year, the resort is designed to encourage visitors to extend their stay in the City and view Niagara Falls as more of a year-round destination.
Uniland’s partners on the project are Cannon Design, an award-winning, full service architecture, engineering and interior design firm with projects in more than 20 countries, and Delaware North Companies Parks & Resorts, which is headquartered in Buffalo and is a leader in the hospitality sector with a portfolio that includes world-renowned hotels and cultural attractions.
New York State is in negotiations with Uniland Development Company on a development agreement. A project of this size, scale and complexity requires extensive due diligence to ensure that it will be a success for all parties. Uniland has been working steadfastly on project requirements such as site analysis, geo-technical investigation, structural and seismic study, environmental report, design refinement and market analysis.
The redevelopment of the remaining 200,000 square feet of the former Rainbow Centre Mall is the next step in the transformation of downtown Niagara Falls. The property’s strategic location near Old Falls Street between Niagara Falls State Park and the Seneca Niagara Casino makes it an important development that could foster relationships between these areas and future development on adjoining parcels. Uniland Development Company was recently chosen as the preferred developer for the project. The public-private partnership of up to an estimated $150 million will be supported by Buffalo Billion funding.