Rainbow Centre Civic Improvement Project

Rainbow Centre

A design concept for the Rainbow Centre Civic Improvement Project.

About Rainbow Centre Civic Improvement Project

USAN has announced plans for a civic improvement project to redevelop the remaining 200,000 square feet at the former Rainbow Centre Mall. Guided by the recommendations of a panel of experts from the Urban Land Institute, the project will establish greater public access and walkability, create commercial opportunities, and modernize parking resources to support new and existing businesses at and near the mall site. These modifications will create approximately 150,000 square feet of available space that could be repurposed for uses that would benefit downtown Niagara Falls, including attractions or other entertainment venues or partnerships with the Niagara Falls Culinary Institute, such as an expansion of programming. 

Project Status

The City of Niagara Falls and USAN have signed a project term sheet which will allow USAN to procure and retain, at its expense, consultants necessary to develop plans and specifications necessary to allow construction of the project.  A Request for Proposals (RFP) was issued by USAN seeking architectural design and engineering services.  It was due January 31, 2020.

In March 2020, the USA Niagara Board of Directors approved entering into a contract with Marvel Architects for a Phase I scope of work, which includes the tasks of Project Scoping and Conceptual Design.  

In June 2021, the USA Niagara Board of Directors approved entering into a contract amendment with Marvel Architects for final design of the project.  USAN and the city will later select a construction manager for the project.

In October 2021, USAN and the City of Niagara Falls held a public meeting to provide an update on the Rainbow Centre Civic Improvement Project. USAN leadership was joined by officials from the City of Niagara Falls, the design team led by Marvel Architects, PLLC., and potential future tenants of the space.

Next Step in the Transformation of Downtown Niagara Falls

The property’s strategic location near Old Falls Street between Niagara Falls State Park and the Seneca Niagara Casino makes it an important development that could foster relationships between these areas and future development on adjoining parcels.

The resulting public-private partnerships will be supported by Buffalo Billion funding.