Broadway Market Revitalization
As a historic anchor in Buffalo’s Broadway-Fillmore neighborhood, the Market is seeking to solidify and expand its customer base of faithful community patrons and annual holiday shoppers into a steady clientele that will help support and sustain the 90,000-square-foot site—and fuel neighborhood development. Governor Andrew M. Cuomo has committed $4 million in state capital funds to ensure the Market is a sustainable and vibrant shopping hub and regional destination year-round.
The project aligns with recommendations in three separate Market reports issued over the last two decades and builds on recent investments. The next steps in transforming the Broadway Market into a year-round attraction that provides growth potential for small businesses and creates stronger connections to the Broadway Fillmore business district and nearby Central Terminal consist of four components:
- An operations and management plan will create a clear set of procedures to maintain positive relationships with existing and new tenants.
- A new market study will identify the groups that represent the Market’s core customers and new groups to expand the overall customer base.
- An interior and exterior design plan will ensure customer navigation of the building and floor space that is fully utilized.
- Capital funding for equipment and improvements will create a modern facility that is more welcoming to visitors.
The project’s lead consultant is CJS Architects.
A community survey on a variety of issues, including the mix of market vendors, market appearance and operations, and non-food businesses and services, was open from March through June 2020. The feedback will help create a roadmap for implementation and capital improvements that can contribute to the market’s renewed vibrancy and sustainability. We will share the results and more information soon.
Missed the community webinar in June? You can watch the presentation and Q&A here. More than 60 attendees, with community members and representatives from the Broadway Market, the City of Buffalo and the Central Terminal, were on hand.
The next phase of community events is planned to take place in September 2020.
As one of the oldest and largest City-owned public markets in the United States, the Broadway Market is a focal point for Broadway-Fillmore Neighborhood residents as well as a seasonal holiday destination. Famed for its ethnic, old world shopping atmosphere, the Broadway Market’s concept of selling fresh and unique products remains unchanged since it first opened in 1888. The Broadway Market is a focal point of celebrations of Polish-American heritage during the Easter season. In addition to the Market’s historical ties to the Polish-American community, today the site is increasingly a food shopping destination for New Americans and local residents. Open year-round and six days a week, the Market has struggled to convert these respective annual and monthly influxes of shoppers into a more consistent customer base capable of supporting commercial activity at the site for a full 52 weeks a year.